said they would be more likely
to contribute
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Our Research
We surveyed 98 nigerians living in the diaspora
People are often hesitant to contribute because they cannot be sure that a project is genuine, cannot see exactly how their money will be used, and may not know what happens if something goes wrong. At the same time, many people simply do not hear about genuine projects or are never asked to contribute.
These findings support the main idea behind Root Impact Bridge: people may be more willing to turn their desire to help into action when they can clearly see what they are supporting and how their money is being used.
Changing Lives Together
The Statistics
The research also showed that greater transparency can make a difference. When respondents were shown a model that included a published budget, a live record of money received and spent, a named local contact, and photo and video updates throughout the project:
-
% -
%said this approach would
make them much more willing to give
